“We are really excited to be partnering with Nimbility for this first-of-its-kind campaign for Wines of Hungary in Mainland China,” said Pál Rókusfalvy, Government Commissioner for National Wine Marketing. “China represents a high potential yet complex market and we firmly believe there is great potential here for our wines amongst the ever growing population of wine lovers who are making choices based on their own personal preferences. Our aim is to showcase the uniqueness of Hungarian wines through genuine specialties, ranging from dry wines born from volcanic soils found across the country to the botrytized sweet wines of Tokaj. Nimbility’s expertise in the market gives us the perfect platform from which to build our presence and reputation, clearly demonstrating to the trade that wines from Hungary should be a part of their offering.”
Nichole Mao, partner and Nimbility’s head of China sales & marketing, added: “I am thrilled to be working with Wines of Hungary and introducing these wonderful wines to China. In April this year, during the Hungarian Wine Summit, I had the opportunity to discover first hand many of the stunning wine regions of Hungary – from Tokaj to Eger to Etyek. There is so much more to Hungary besides the beautiful and historical Tokaj – the volcanic reds, the Balaton mineral whites. I very much look forward to sharing what I have learned and experienced to our wine audiences in China.”